EVENT
13/06/2025
Wielsbeke – We’ve just wrapped up another fantastic four‑day Flanders Flooring Days!
During this event Beaulieu International Group (B.I.G.), together with other leading flooring specialists, welcomed industry professionals and design enthusiasts from around the world.
Hosted at Kortrijk Xpo and B.I.G.’s state‑of‑the‑art Experience Center in Wielsbeke, the event broke away from the traditional trade‑fair format. “The concept of the Flanders Flooring Days cannot be compared to that of traditional trade fairs”, says Matthias Blomme, Group Marketing Manager at B.I.G. “Our partners visited our Experience Center, where they found all our flooring and material solutions under one roof and had the opportunity to spark fresh ideas and exchange inspiration across our entire product range.”
“What sets us apart is our comprehensive selection of flooring solutions, all conveniently available in one place,” continues Matthias. “The Beaulieu Experience Center is the go‑to destination for everything flooring. From laminate, high pressure floors, real wooden floors, needle felt, cushion vinyl, to vinyl planks and tiles. All crafted for style, strength and durability. During Flanders Flooring Days, visitors were immersed in exclusive previews, live demos, and exciting new innovations."
In response to the digital revolution currently shaking up the flooring market, BerryAlloc proudly presented its ‘digital deluxe display’ at the Experience Center. This clever and easy-to-use sales tool is set to transform the in-store customer experience by seamlessly blending technology with touch. This display is a real game-changer compared to both traditional and digital options currently on the market. It brings together real flooring samples with smart digital technology, letting customers explore different designs, check out product details, and ultimately find their dream floor with ease. And with the digital sample box that holds up to 40 A4 samples, we introduced a truly pioneering solution.
At the Beauflor corner, visitors explored refreshed residential and contract collections and previewed trend setting designs for 2026. Highlights included TRACES, a range made from 100 percent biocircular attributed PVC that cuts CO₂ emissions by 40 percent* compared to traditional vinyl, Beauflor Create, our bespoke design solution powered by advanced digital printing, and a live demonstration of Resitex Max, a glue free installation system that fits over existing subfloors, perfect for rapid renovations without sacrificing quality or aesthetics.
Beaulieu Needle Felt showcased the perfect blend of acoustic performance, comfort, and style. From residential textures to robust contract finishes, the latest collections answered every design challenge. In our Experience Center, visitors can use the interactive Rewind calculator to see how Rewind helps save water, energy, and reduce CO₂ emissions compared to traditional needle felt, and they can bring their vision to life in seconds with our new Floor Visualizer, which renders any carpet in a chosen setting. With Beaulieu Needle Felt, you enjoy timeless elegance backed by technical innovation.
Thank you for stopping by. We hope to see you next year!
The Beaulieu Experience Center is the go‑to destination for everything flooring.