PRESS RELEASE
18/09/2019
Wielsbeke, Belgium – September 18, 2019 – Beaulieu Flooring Solutions, a division of the Beaulieu International Group (B.I.G.), has unveiled Rewind, a unique latex-free carpet designed to help the trade show and special events industries go greener. More than simply a product, Rewind is a concept that offers both economic and ecological advantages as part of a strategy centered on corporate social responsibility.
Every year, more than 100 million square meters of carpet is manufactured for corridors, fair stands, entrance halls and other event spaces. Traditional carpet ends up in an incinerator or as landfill. Because it contains latex, it cannot be sustainably recycled.
Rewind is 100% polyolefin, which means it is 100% latex-free. Consequently the production process is very environmentally friendly. Compared with traditional carpet, no water is used and gas consumption is cut by 83%. This green production process reduces total CO₂ emission by 35%.
In the current economic climate, quality and efficiency also play a big role. Rewind proves its added value here as well and guarantees a first-rate product every time: strong, durable, low VOC content and with fire classification Bfl. Thanks to its lower total weight, the rolls are easier to handle and more ergonomic to install.
The unique composition of Rewind also offers logistical advantages: less storage space needed and an optimization of transport. Because Rewind contains no latex, it can be fully recycled into a pure recyclate that can be re-used as a raw material for the injection molding of new, high grade products.
“As the market leader in needle felt floor coverings, we are proud to be at the forefront of this technologically innovative product. Rewind is the result of collaborative efforts by B.I.G. employees across all divisions. Rewind is also more than a product, it is a philosophy in which economy and ecology merge into one. That ensures that Rewind creates added value for every stakeholder and the environment, at every stage of its lifecycle.” says Wim Coppens, General Manager Needle Felt. Further product and collection details can be found at www.rewindcarpet.com.